Laboratory Techniques and Measurements free essay sample

What shading do you watch? While responding phenolphthalein with a corrosive what shading change do you anticipate? What shading change do you expect with a base? Reaction: I watched a dreary blend. While responding phenolphthalein with a corrosive, the blend will stay dull however while responding with a base the blend would change fuschia. K. AgNO3 and NH3 (smelling salts). Assimilate this blend onto a piece of paper towel and open it to exceptional light from a light or the sun. Be patient and you will watch a change. Record your perception. Reaction: The blend turned a greenish earthy colored. Questions A. Assume a family unit item mark says it contains sodium hydrogen carbonate (sodium bicarbonate). How might you test this material for the nearness of sodium bicarbonate? Answer: Sodium Bicarbonate is a solid base. Thusly I would perform 3 tests. First test, I would confirm on the off chance that it would make a dry air pocket like fluid. For this test, I would add HCl to the family unit item. On the off chance that the substance responded with a lackluster air pocket creating item, this test would be certain. In the subsequent test, I would add Bromthymol to the family unit item, in the event that it turns blue, this test would be certain. Bromthymol transforms blue when it comes into contact with a base. In the third test, I would add Phenolphthalein to the family unit item, if the item turns fuschia, this test would be sure. Penolphthalein turns fuschia when it interacts with a base. In the event that the entirety of the above tests are sure, this would show that there is sodium bicarbonate present. B. You realize what shading phenolphthalein and bromthymol blue turn when testing a corrosive or a base. Utilize the unfilled pipet in the Auxiliary Supplies Bag to test a few (at any rate 3) family unit things incorporating family unit cleaning items with bromthymol blue. Wash the pipet a long time before utilizing it on the following family unit synthetic. At the point when gotten done with this trial wash the pipet well and return it to the Auxiliary Bag for use in future analyses. Name the things tried and record their outcomes. What do these outcomes mean? Answer: Items usedTest results powdered cleaning item with blanch Phenolphthalein †Fuschia Bromthymol blue †Blue dark This is a base. Window cleanerPhenolphathlein †Fuscia Bromthymol blue †Blue dark This is a base. DishsoapPhenolphathlein †Colorless Bromthymol blue †Yellow This is a corrosive C. You found an example of an answer that has a black out smell looking like vinegar. You are confirming that it is without a doubt vinegar and you include a couple of drops of phenolphthalein. The example turns pink. What presumption would you be able to make about this example? Answer: I can accept that this arrangement is a base. D. While playing out a starch test on a few diverse treat brands, four tests bring about the ordinary dark shade of starch-nearness, however the fifth gives a yellow-earthy colored shading. By what means may you decipher this outcome? Answer: In my understanding, I would state that the initial four treats are fundamentally made of starch and the fifth treat isn't principally made of starch. E. You chose to research if the new rush of Vitamin Water is pH unbiased: neither too acidic nor excessively fundamental. Utilizing BTB (bromothymol blue), you select five kinds of Vitamin Water to test. Three of the flavor-tests turn a cloudy green, demonstrating the probability of corrosive/base equalization. Of the two staying, one turns somewhat yellow, while one stays blue. What would you be able to expect about the corrosive/base substance of these specific kinds of Vitamin Water? Answer: I can accept that the two outstanding Vitamin Water flavors are not impartial. The fluid that remained marginally yellow is more acidic than soluble, while the other fluid that stayed blue is more basic than acidic. F. You have perused that another brand of hair tonic should contain lead (a fixing in Grecian Formula). Devise a straightforward test to affirm the nearness or nonappearance of lead in that hair tonic. Answer: I would add KI to the hair tonic. On the off chance that the item turns yellow, at that point the item has lead, on the off chance that it doesn't, it doesn't contain lead. All in all, this test presented how to perform, watch and decipher an assortment of concoction responses between substances utilized in family items. The weakening stage before the initiation of the lab, explained what is important to be done if a substance had unnecessarily molarity. Naturally visible perspectives on the concoction responses were watched basically through visual perception. In view of the visual perception, the result delivered between the consolidated synthetic concoctions delineated whether a compound basic or acidic or where a substance is in the arrangement or not. It was very fascinating to see various responses depending in the event that it was put on white paper or dark paper and what happened when daylight or light was added to one response. On the tiny level, it is accepted that the revamp of molecules happened when the synthetic concoctions joined with one another. Furthermore, since all atoms were extraordinary, the items made are mixes. The blunders in this lab could be found in the proportions of every substance. In spite of the fact that precautionary measure was taken when cutting the pipet stem on a level plane and guaranteeing the pipet was flat when a drop was pressed out, it is difficult to control and compute the specific measure of fluid that removed out of every pipet. At the end of the day, 1:1 proportion may never have been careful

Transculturation Essay example -- Literature Poem Africa Essays

Transculturation A recognizable exercise in rudimentary history may be that a vanquished people will for the most part culturally assimilate into the predominant culture of their winners. In any case, the procedure of how these two societies cooperate is regularly not unreasonably straightforward. For instance, the term transculturation was instituted during the 1940s by humanist Fernando Oritz to depict the procedure by which a vanquished people pick and select what parts of the prevailing society they will accept (Pratt 589). In contrast to cultural assimilation, transculturation perceives the intensity of the subordinate culture to make its own form of the predominant culture. In an article entitled, The Arts of the Contact Zone, writer Mary Louise Pratt contends that transculturation doesn't need to be kept to the social spaces where different societies meet; it very well may be stretched out to ordinary circumstances, for example, the homeroom. Nonetheless, however Pratt perceives that transcult uration can occur on an exceptionally close to home level, she despite everything neglects to examine the passionate idea of transculturation. An investigation of Derek Walcott's sonnet, A Far Cry from Africa, utilizing researcher Homi Bhabha's idea of mimicry will give a more profound comprehension of Pratt's vision of transculturation by rethinking it as a procedure of individual battle by which every person in a subordinate gathering is moved to pick and select which parts of the predominant culture the person in question will accept. A Far Cry From Africa is the narrative of a man half African and half English, who is seeing the passing and annihilation of his country coming about because of the English colonization of South Africa. In his portrayal he doesn't, be that as it may, favor one side over the other, however centers rather around the shameful acts of the two societies. Toward the finish of the po... ... Works Cited Bhabha, Homi. From 'Of Mimicry and Man: The Ambivalence of Colonial Discourse' in the Location of Culture, pp. 85-92. Stanford Presidential Lectures and Symposia in the Humanities and Arts. 02 March 2000. 15 September 2000. <http:// prelectur.stanford.edu/speakers/bhabha/biblio.html>. Bradley, Heather M. Clashing Loyalties in 'A Far Cry from Africa'. Writing of the Caribbean. The Scholarly Technology Group, Washington and Lee University. 1997. 15 September 2000. <http://landow.stg.brown.edu/post/caribbean/walcott/ bradley2.html>. Pratt, Mary Louise. Specialties of the Contact Zone. Methods of Reading. Ed. David Bartholomae and Anthony Petrosky. fifth ed. Boston: St. Martin's, 1999. 582-596. Walcott, Derek. A Far Cry from Africa. Derek Walcott Collected Poems 1948-1984. New York: Farrar, Straus and Giroux, 1986. 17-18.

Tips for Finding a Great Deal on a Used Car

Tips for Finding a Great Deal on a Used Car Tips for Finding a Great Deal on a Used Car Tips for Finding a Great Deal on a Used CarThere are many traps out thereâ€"like sketchy salesmen and deceptive price tagsâ€"that can turn buying a used car into a profoundly spendy experience.Cars are one of the biggest expenses in our lives, as well as one of the largest industries in the United States. In 2017, Americans purchased more than 17.4 million cars and trucks. They can cost thousands per year just to own, operate, and maintain.No wonder buying cars is an extremely stressful process. But don’t worryâ€"we’ve got your back in making the best decision possible with this guide.Shop before your car breaks down so you can compare.Car salespeople can smell desperation like no one else. If your car has broken down and you can no longer drive it, they know you need a car ASAP. Therefore, they will be pushier and less likely to budge on price.You should start shopping for cars near the end of your car’s life, but before a breakdown happens. That way, you have time to comparis on shop, haggle, and make a decision about the best deal for you. Plus, youll still be able to get a couple hundred bucks for the trade-in.Consult the Consumer Reports Car Issue.Once you’ve decided it’s time to shop for a car, it’s time to do your research.The Consumer Reports Car Issue does reviews of used cars and lists details about the features and how they compare, along with price ranges.Another thing to research is the annual maintenance costs of different makes and models. Some cars have a reputation for requiring frequent and costly repairs. They may be offered at a lower cost up front, but the expensive maintenance will catch up with you and make the car less of a deal.Once you’ve narrowed down your list to the cars that you’re interested in, be sure to do research on everything about those cars, including warranty information. Often, salespeople get the details mixed up and you could be misled about certain facts.Doing your research will also help you detect man ipulative salespeople. If you know what you’re talking about, and they are saying something that contradicts what you know, that should be a red flag. It doesn’t mean you have to walk away, but it’s a reason to be more careful.Search on used car sites.There are many sites, such as CarGurus.com, that are designed for comparison shopping used cars. They’re extremely useful, and you can put in specific filters for make, model, year, mileage, location, and more.This tool will at least give you an idea of what to expect in your area.However, dealers and used car lots often tack on additional fees to the online price. While the online listing may give you an idea, you still need to go into the shops in order to truly compare prices.When looking at the car, be sure to ask for a deal sheet with a bottom line price. You can hold onto this sheet in order to haggle with other dealers and to prove the price a salesperson quoted you should you return to buy the car.Compromise on appearan ce and features.When buying used, you won’t have the pick of the litter when it comes to choosing the colors and details of your car. If you get attached to a certain car color, you might end up paying a higher price than the same car with the same condition of a different color.It’s also useful not to get caught up in looking for cars with certain features such as Bluetooth radio or automatic lights. If such a feature is important to you, research how much it costs to get that feature added later. It’s likely only a couple hundred dollars. It’s not worth passing up a car that’s $1,000 cheaper because it doesn’t have the $200 radio you want.Another thing to not weigh heavily is small surface-level dings. In fact, a car with a tiny dent or some damaged paint that doesn’t affect the function of the car might be a better deal because cars with cosmetic issues will be priced lower.Haggle.Here’s the fun part of used car shopping: haggling. Many salespeople are willing to haggle, even if they tell you when you walk in that they’re already giving you their lowest price. But don’t make the mistake of being too aggressive. You can’t force a salesperson to offer a lower priceâ€"if they want to, they will at the slightest sign of hesitation.Haggling is more simple than you think. All you have to do is let the salesperson know what price you are willing to pay. Say something like “Here’s the offer that I would like to make.” They will say yes, counter with another offer, or say no. If they say no, accept their response and walk away. It’s always possible that they will call tomorrow and give you a lower price, but they won’t if you become angry or insistent.Another option is to tell the shop that you are undecided between their car and another car. Show them the deal sheet for the other car to prove that it’s a similar or lower price. You could also say, “I like this car better but the other car is cheaper.” If they want to give you a nother offer, they will.This is a good option for people who are nervous about haggling. This writer tried this method when shopping for her last car, and after hearing about the other car, the salesperson fetched the manager, who asked what he could do to convince me to buy the car today. She named a price and he gave her the price she wanted.Consider trying dealerships instead of used car lots.Car dealershipsâ€"that is, shops that sell mostly new carsâ€"are more likely to haggle on a used car. Dealerships get used cars on their lot when people trade in old cars for new ones. They don’t want to deal with these cars because they might not be the brand they are used to selling. They aren’t as profitable as new cars. They’re so eager to get rid of them, they are more happy to haggle.Used car lots make used cars their business. They want to get as much profit as possible from every car that crosses their path. They price used cars carefully and are less likely to budge on price.D on’t be scared by a salesperson telling you the used car is one of a kind.If youve ever gone shopping for used cars, then youve probably heard this line: “Because it’s used, this car is one of a kind, and I can’t guarantee it’ll be here tomorrow.”While technically true, this line is simply an attempt to create a sense of urgency. They want you to buy it right now instead of taking your time and comparison shop. Don’t let it work on you.If the car sells, you won’t find a clone of that car, but you will be able to find a similar deal. Don’t let salespeople rush you to purchase before you’re ready.Discuss your financing options.Be smart about the financing options you sign up for after you hand over your down payment. Some financing is better than others, and some will involve interest rates that turn the great deal you just found into a bad one.For example, if you purchase a $7,000 car, and put $1,000 down, and the interest is 4.5 percent, over a standard 60 month return period the car will ultimately cost you $7,720.If you get an interest rate on a loan that’s more like 10 percent, then the ultimate cost will be $8,620.Struggling with your credit doesn’t mean you don’t have options. Be especially careful about avoiding predatory loans, such as payday loans, cash advances, or secured bad credit loans.This means you have to consider your financing options as a part of that bottom line deal. If a more expensive car comes from someone offering you a better financing option, it could still be the best deal for you.By following these tips, you can expect a smooth car-shopping experienceâ€"at least as smooth as handing over thousands of dollars and choosing the car you’ll spend the next several years driving can be. To learn more about car-related financial issues, check out  these other posts and articles from OppLoans:Should You Get Dealer Financing?Car Maintenance Tips That Will Save You Money Down the RoadCan Renting a Car Affect Your C redit?Are Cheap Tires Safe Enough to be Worth the Savings?Do you have a personal finance question youd like us to answer? Let us know! You can find us  on  Facebook  and  Twitter.  |Instagram

My Educational Experience Fair Warning - 1450 Words

My educational experience. Fair warning, most of this just might be me ranting about some aspects of my education, but truly, I believe that I have had one of the best educational experiences I could ever ask for. I formed great relationships with peers and faculty, graduated with honors, and made it into the Public Ivy, Miami University. My educational experience hasn’t been like a lot of others though, and I recognize that not everyone that attended my school had the same great experience I had, but I still am incredibly thankful for all of the efforts my school and faculty put into each and every one of us. As I mentioned in class, I come from a very rural area in an area about an hour south of Columbus, with corn fields surrounding†¦show more content†¦Support for sports, concerts and other extracurricular activities are always strong. Fundraising for clubs is always strong. And when tragedy strikes, we are stronger than ever. With this sense of community, you can see teachers taking the extra time to form personal relationships with students. I, myself, had a very close relationship with a faculty member throughout my four years in high school, and was close with all of my elementary school teachers. Because of this, I, and other students, learned more than just what was supposed to be taught in the classroom. We learned life lessons. And when we were being taught more traditional academic stuff, we learned better because the teachers knew us, knew who we were, and how we best learned. So, despite many physical challenges with our schools, the close community atmosphe re that has hovered around our school district is what has made me and so many others successful. Sorry Ohio Department of Education, it’s not all about testing and who scores the best. Going off of that, I think my experiences in school have made me so critical of the testing and standards that teachers are held too nowadays. I have seen the teachers that try their best and hardest, but still have to be affected by the students that can’t test well. And it’s just that- some people can be extremely smart but be an awful test-taker. And personally, in my schoolShow MoreRelatedGraduation Speech : I Am A Writer1353 Words   |  6 Pagesimportant events. Students were also reminded of procedures and behaviors that were expected throughout the day. Each morning at Greenvale elementary school, I observed Mrs. Poli s 5th-grade class. She had the most profound impact on my teacher observation, experience because her personality and teaching style made all her students excited to be in her classroom. Daily routines were clear, her classroom was neat and organized, and most importantly, students knew exactly what behavior was acceptableRead MoreHow Legislation Related Education Impact Your Classroom Practice?939 Words   |  4 PagesAs a teacher, I would try to keep the classroom as fair and up to code as possible. 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Bill Gambini and Stan Rothernstien become detained on the charges of murder by Beechum County Sherriff’s Department, the division possessed their firearms during the time of the arrest, although the two men initially thought they were being arrested for a purloined can ofRead MoreEssay on Outline for Organ Donation Speech1009 Words   |  5 Pages or Poem Conclusion Type: Summary Goal/Purpose persuade my audience to give the gift of life and become organ donors. Introduction I. I have always decided i wanted to dedicate my organs to others once i have oassed but it was not until January of this year i learned the true value behind organ donation. II. Last January my brother was pronounced brain dead after slipping into a coma, he was a organ donor and i got to experience first hand the lives that were saved through his generosityRead MoreEssay about The Equal Opportunity Employer Law and Discrimination1511 Words   |  7 Pagesdifficulty finding employment. 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Moral Rights Of The United States - 1176 Words

5: If an original work is copied, and that copy is distorted, changed or modified in any way, that person/company who distorted, changed or modified the copy has infringed upon the copyright holder’s moral rights (only enacted in certain states) not just his copyright rights. To obtain moral rights, if not enacted in the state, a written contract needs to be drawn up. Moral rights originated in Europe to help artists protect their works and their reputations and are now enacted in the New York, California, Massachusetts, Rhode Island, Louisiana, Maine, New Jersey and Pennsylvania. Moral rights have been proposed as a federal statute in other states.(Spatt) It isn’t easy to be a multimedia developer/publisher. One of the easiest solutions†¦show more content†¦v. Samsung Electronics Co., Ltd. was the first of a progression of continuous claims between Apple Inc. what s more, Samsung Electron ics in regards to the outline of advanced cells and tablet PCs; between them, the organizations made more than 50% of PDAs sold worldwide starting July 2012. In the spring of 2011, Apple started disputing against Samsung in patent encroachment suits, while Apple and Motorola Mobility were at that point occupied with a patent war on a few fronts. Apple s multinational case over innovation licenses got to be known as a versa tile s component gadget Cell phone patent wars: broad case in furious rivalry in the worldwide business sector for customer portable correspondences. By August 2011, Apple and Samsung were prosecuting 19 progressing cases in nine nations; by October, the lawful question extended to ten nations. By July 2012, the tw o organizations were still entangled in more than 50 claims far and wide, with billions of dollars in harms asserted between them. While Apple won a decision to support its in the U.S., Samsung won decisions in South Korea, Japan, and the UK. On June 4, 2013, Samsung won a constrained restriction from the U.S. Universal Trade Commission on offers of certain Apple items after the commission discovered Apple had damaged a Samsung paten. In Seoul, Samsung documented its claim in April 2011 in the Central District

The Advancement of Robot Technology Free Essays

The advancement f robot technology is pointless in our world, other than to please the curiosity of the curios; Those who wish for a world full of robots intertwining with humans have not pondered the difficulty and the consequences that may come about with these advancements. An AIR is an advanced interactive robot that, in some cases, is a pet robot that can interact with humans and the environment around them. The Japanese have developed an AIR that is a pet seal named Paro. We will write a custom essay sample on The Advancement of Robot Technology or any similar topic only for you Order Now Paro is a white seal that can interact with humans and the environment by making baby seal noises as its response. Paro can be turned on and off at any time throughout the day, offering control over when it does and does not wish to be used by its users. In experiments, Paro has been found to reduce patient stress, stimulate socialization between patients and their caregivers, and even have the psychological effects of improving relaxation and motivation of its users. Some patients have experienced both positive and negative effects of using Paro. In the documentary, â€Å"Mechanical Love†, an elder woman used Paro while in a senior home and she loved it! The other elder women when living in hat same home, however, did not. They became annoyed with Paro as it continued to make noises during the evening game night. The next day, the patient using Paro was sitting alone with another elder woman while eating dinner, the patient said to the woman, â€Å"l really love my pet seal. † The other elder woman responded with a simple, â€Å"Hmpf†, displaying that she wasn’t quite fond of Paro. Although some may not enjoy the company of Paro, I encourage the use of the pet seal for those who see a benefit in themselves with the use of it. Humans are born to interact with other humans. When a robot of any kind is introduced, there is always a level of caution and many questions arise during interaction with such robots. Along with the advancement of Paro, the Japanese have also developed a robot called a geminoid. A geminoid is a robot â€Å"twin† or clone of a human. One Japanese engineering scientist has developed a geminoid clone that looks almost identical to himself. As also displayed in â€Å"Mechanical love†, the scientists working with this geminoid put him to the test to see how his wife and his daughter would respond to interaction with the robot. The man that they cloned had sensors ttached to his body to portray the movements of his mouth and arms through the robot as ne talked into a microphone that projected his voice out ot the geminoid to mimic himself. The wife was first and she responded quite well to the geminoid. She stated that it was weird, she could deal with the robot but she would much rather prefer her real husband rather than the twin robot. On the other hand, however, the young daughter did not respond well to the robot twin. She found it to be scary and creepy while interacting with him. The father asked the daughter to touch the robot nd she refused because she was too scared. She explained that she wouldn’t want the robot in her home in place of her real father in any case. As you can see, there is a high level of caution and awkwardness that is displayed by humans as they interact with the robots. Humans are not born to interact with mechanical beings. Humans are made to form relationships with those who are like them, not with specifically programmed beings. If there is such a day where robots are introduced into our everyday society, a numerous amount of difficulties and communication and relation roblems would arise. With the development of the AIR’s and geminoids arises many difficulties of production and advancement of them. The elder women not using Paro thought that it was annoying. Engineering scientists are now attempting to make Paro more responsive to humans and its environment by programming it to know when to make its noises, when not to, and the loudness of its noise responses to eliminate turning it on and off multiple times throughout the day. The wife and daughter that were used in tests with the geminoid responded also saying that the its face and body ovements were awkward compared to a real human. The scientists are now working on making the geminoid’s body and facial movements seem more natural, as well as programming the robot able to move and talk by itself, with out the sensors and microphone being used by the human twin. In the future they hope to engineer the robot function in everyday life along with humans. They plan for the robot to express emotion through its voice and body movements and even to perform specific jobs or become a universal robot that can respond to interaction with all humans, environments, and situations. As the scientists advance with such technologies, the robots become more prone to error and wrongdoing. There is always the possibility of a malfunction with the system of the robots, increasing the odds of the geminoid doing something that it normally wouldn’t do. With the programming of emotion into the geminoid, they may express anger or frustration and become capable of crime or express violence towards its users in certain situations. As so many questions and complications emerge with the development of robot technology, is there really a point to their advancement? Because a large part of the development of robots is to allow them to take over some Job positions to make the production more efficient and more safe, there would be a lack of Jobs for humans. If geminoid technology advances to the point where they cant think, act, and work like humans(like in the documentary Mechanical Love), should our government pay them like we pay humans? There would be no point in paying robots because they cannot eat, they cannot drink, and they have no use in owning a house or any land, and they would have no family to care for. They merely would need a place to stay when they are not being used. Since the goal is to create a geminiod that can think and act like a human, we would have to treat them like a normal human being. Humans would nave to allow them to compete in sports and possibly even run tor president. Allowing them to compete in sports would create an unfair disadvantage to humans. They would be much more durable and be capable of much more athleticism and strength. If we were to allow them to run for president and other governmental positions, geminiods would have some rule over humans and for the majority of umans, that is a very hard subject to imagine. The development of robot technology would have little use a may negatively affect our society as a whole. The goal of the advancement of Paro is to aid certain people with their reduce patient stress, stimulate socialization between patients and their motivation of its users. The goal of the advancement of geminiod technology is allow them to think, act, and respond to their environment, like their human counter parts do. To replicate the body movements, the responses, the emotions, the learning and emory functions, and Job specifications that humans have would be largely impossible. If this technology were to ever reach that point, there would be more room for error and malfunctions that may lead to crime or violence between humans and robots. Since the robots are clones of humans, we would be required to treat them like humans. This would allow for the next robot superstar sports competitor and possibly the next robot president. If future technology allows this to happen, how would you feel knowing that robots could potentially have rule over humans? How to cite The Advancement of Robot Technology, Papers

Nintendo Marketing Report Essay Example

Nintendo Marketing Report Paper Report on Nintendo plc Table of contents Table of contents2 Introduction3 Exchange process4 P. E. S. T. E. L Analysis5 Segmenting markets6 Marketing information and research7 Product Anatomy8 Product Life Cycle9 New product development10 References12 Introduction Nintendo is the worldwide innovator in the creation of interactive entertainment. Based in Kyoto, Japan, Nintendo, Co, Ltd manufactures and markets hardware and software for its Wii, Nintendo DS, Game Boy Advance and Nintendo GameCube systems. Since 1983, Nintendo has sold nearly 2. billion video games and more than 420 million hardware units globally, and has created industry icons like Mario, Donkey Kong, Metroid, Zelda and Pokemon. Founded on September 23, 1983 by Fusajiro Yamauchi Nintendo has since The exchange process (Transactional marketing) The exchange process is essentially the â€Å"bottom line† when looking at the principles of marketing from an organisational perspective. Followed closely by profitabilit y, transactional marketing can be recognised within both popular and accepted definitions of marketing. Marketing is the management process responsible for identifying, anticipating, and satisfying customer requirements profitably. (Chartered Institute of Marketing 2001) †¢Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchange and satisfy individual and organisational objectives. (American Marketing Association 1985) The exchange process is identified specifically within the (AMA) definition where it refers to exchange as a result or goal of correct practice of pricing, promotion and distribution of goods and services. Below are a couple of examples of the transaction process when customers purchase Nintendo products. When a customer buys a Nintendo product they are entering into a luxury good transaction. This means that the customer is spending a fairly substantial amount of money. With this in mind the customer must have preconceptions and expectations of what they will get from the product. These will either come from advertisements or past experiences. Specifically, if an individual is willing to pay over a hundred pounds for a pocket sized Gameboy, the product must in turn provide the desired output which in this case is fun. We will write a custom essay sample on Nintendo Marketing Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Nintendo Marketing Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Nintendo Marketing Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Transactional marketing is simply the customer and organization entering into a deal where both parties receive something of value. Nintendo have recently expanded their market to include families and people of all ages. The reason for this expansion is the Nintendo Wii. This product can harbour up to 4 players and Nintendo have released an advertising campaign showing families enjoying product together. In exchange for their cash families and individuals are made aware that the Nintendo Wii will provide fun for years to come. P. E. S. T. E. L Analysis PoliticalEnvironmentalSocioculturalTechnologicalEconomicsLegal Health and safety is a key area the government look for when scrutinising companies. A way in which they are doing this is to ensure that all products pass strict Quality standards. Like all other major corporations Nintendo is subject to intense global pressure to go â€Å"greener† and protect the environment. According to the official Nintendo website all factories and offices recycle paper, plastic and cardboard and In all their shipping they use recyclable goods. Nintendo have recently been targeting older markets with their DS console. Games and applications such as brain age and Sudoku have been enticing sales from the over 25 market. (Note reference A. )During recent years Nintendo have had the majority market share of the portable videogame market. Yet it is currently in direct competition with Apple and the I-phone. (Note reference B)Nintendo’s quarterly profit rose by 31. 5 percent since last year, (2008) from 90. 63 billion yen a year earlier to 119. 19 billion yen. Thats roughly 500 million pounds. (Figures from www. itfacts. biz) Nintendo is involved with many legal issues to mainly ensure the safety of their products; Copyrights. Trademarks Patents Counterfeits Liscences. Etc. British and Quality standards are safeguards put in place to ensure that any products released into the UK market are safe for use or consumption. Nintendo have to take into consider many things when concern with quality standards. Nintendo have contracts with vendors to ensure proper recycling of all electrical goods. Products no longer include styrofoam in either software or hardware. Nintendo have greater than 99% recycling rate of all product returns and repair parts. They also offer a take back programme with consumers for all older products. The generic gamer market is males aged 18-34. After releasing the Nintendo Wii this market has expanded significantly. It is now common for a households and even pubs to incorporate The Wii entertainment system. Nintendo have been continuously innovative within the last 20 years and the technology introduced within the Nintendo Wii has proved highly effective in keeping ahead of its direct competitors; (Xbox, Playsatation 3)Sales of the Wii have jumped by 51 percent since Q1 2008 to 5. 17 million units since April. In the same quarter, PS3 sales reached 1. 56 million units and Xbox 360 shipments hit 1. million units. (Figures from www. itfacts. biz) A copyright gives the owner of the product exclusive rights to sell and reproduce it, Nintendo has copyrights over software, game visual display, game music, game characters etc. Two of the main issues associated with Nintendo’s products are ; Electrical goods and Safe for use of children. Nintendo also have their own company stand ards. (Ref D)Nintendo products tend to have long-lasting value, as many consumers hang on to them long after having upgraded to new consoles or hand held units, accessories or software. For used, working Nintendo products, there are a variety of online options to sell these products to interested fans. Specifically Nintendo has approached the female market by introducing applications for the Nintendo DS where users can follow recipes and watch videos while doing so. It has been said that up to 80% of the Nintendo Wii users are female. The Nintendo Wii is the only games console to date where physical activity has been introduced. In many people’s opinions the Wii fit games have arrived at right time within a health conscious society. Nintendo is taking up the largest market share of all the competitors within the global video game market, this recent influx is largely due to the success of the Nintendo Wii. A patent is a grant of the exclusive right in an invention for a period of time. Nintendo owns many software, hardware and design patents. (Reference A) ‘More than three million copies of Brain Age have been sold in Japan since 2004, and more than two-thirds of the buyers were older than 25. The U. S. version will cost $20 at Best Buy and other retailers. SEAN ONEILL’ Apr 2006. (Reference B) Nintendo, whose gadgets and software dominate the portable-videogame market, faces the greatest risk from the emergence of Apples iPhone and iPod Touch as gaming platforms. But Mr. Iwata says attempts to create a rivalry between the two companies make him uncomfortable, because he says it isnt true. He argues the companies appeal to different consumers. Yet Apple has made clear that it intends to go after Nint endos turf’ (Daisuke Wakabayashi. Nov 11, 2009) (Reference C) This Official seal of quality shows the consumer that the product is authentic. Segmenting markets (Psychographic) Geographic segmentation is dividing the market depending on its location. Nintendo is a worldwide corporation so it needs to be able to acknowledge all areas of the developed world. The global marketing strategy of the Nintendo Wii, is concentrated mainly on Nintendo’s three key markets of Japan, United Kingdom (UK) and United States of America (US). Demographic segmentation tells us specifically about the customer, they profile the customer into age, gender, race, income, occupation and social status. Nintendo have recently expanded their market targeting specifically women nd the over 25s. Geo-demographic can be defined by combining the above two segments. This particularly helps organisations to understand how and where their customers live. Behavioural segmentation takes into account the buyers relationship with the product. Factors such as benefits sought, usage rate, loyalty, attitudes and buyer readiness all come into behavioral segmentation. Multivariable segmentation refers to using a number of different variables and types of segmentation to develop a rich profile of a target group of customers. Nintendo undertake this process to access any underlying target market. Psychographic segmentation is also known as lifestyle segmentation. Psychographics go deeper than other variables and attempt to engage the customer on more of an emotional level. ‘The term lifestyle is used in its widest sense to cover not only demographic characteristics, but also attributes to life beliefs and aspirations’ (Brassington and Pettitt 2008, p. 205) With this in mind the marketer can make calculated assumptions about a lifestyle group’s buying habits or traits. In 2001 Mazzoli carried out extensive market research in France to identify and understand various lifestyle groups. After the research had been carried out he found that six lifestyle groups had emerged. (Brassington and Pettitt 2008 p. 203) Although the participants made up a small fraction of the French population, it was useful information because the groups clearly reflected a much larger number. It is also common for marketers to break this segment down into 4 bits; Activities, interests, opinions and demographics. It is important for Nintendo to be conscious of its target market’s activities because this is essentially what they are tapping into and emulating with their products. When the Wii was first released it was targeted at the younger gamer market (Males aged 12-25). The games that were introduced at this stage included Wii sports, bowling, golf, and the generic Nintendo games such as Mario cart. By releasing games such as these Nintendo put themselves at risk of closing off large sectors of potential markets. With many consumers the Wii was perceived as a â€Å"kiddie console†, this was not their aim. Nintendo has countered this by expanding their market to include older generations and females which they have done so successfully. So successfully in fact that the number of female users of the Wii now far surpasses males, (Note table A) Table A POLARIS MARKETING RESEARCH COMPANY2EUROPE INTERNATIONAL MARKETING RESEARCH COMPANY Customer satisfaction surveys. Polaris offers a service where they conduct a huge number of customer satisfaction surveys. This is done in a number of ways including telephone, internet, IVR, and mail. This would be very useful to Nintendo because it would provide them with valuable customer feedback. 2Europe provides a full range of qualitative marketing research services across Europe including, focus groups, face to face and telephone executive depth interviews. 2Europe provides focus group venues of research partners in each European country, Nintendo are a global company so relations within foreign countries is very important. This will help to familiarise them with markets of different cultures and also public opinion. Unlike Polaris, 2Europe can help the organisations with Business to Business interviews. This would be beneficial to Nintendo as deals need to be made with wholesalers and distributors on a worldwide scale. Brand research and planning, Polaris state ‘Brands exist in the marketplace and as such there are three separate sets of forces working on your brand and determining how it is perceived in the marketplace. First is your company and the actions you are taking in the marketplace, next is your competitors and the actions they are taking for their brands and against yours. Finally, economic and social trends impact your brand. ’ Polaris claim to make your brand robust within current and future markets. Nintendo is one of the most successful brands in the world and thus does not require any external brand management. 2Europe also provides a range of qualitative research capabilities. These include face to face street interceptors, mall tests, Online surveys and telephone interviews. Quantitative research is predominantly the most reliable type of market research as it puts the company and its customers in direct contact. The data collected will be put into manageable charts and tables so the company can understand the results. This type of research is often required when companies are trying out new products and because Nintendo is a continuously innovative organisation it would be essential for it to undertake some sort of quantitative research. Employee Surveys Measure Employee Satisfaction, Polaris will conduct employee satisfaction surveys that will measure the organizational communication of the company emphasizing the downward and upward communication in the organization. This could prove very valuable to Nintendo as they are a large organisation and ‘it is an organization’s employees who influence the behaviour and attitudes of customers, and it is customers who drive an organization’s profitability through the purchase and use of its products. ’ (Research from Northwestern University)As indicated within the title, 2Europe are an international research company who attract businesses hoping to understand and work within the European market. This can at times seem like an insurmountable task and the barriers that often occur are languages, culture, local economy and lack of communication. Europe have put together a four step programme to minimise the risks. ‘Appoint an experienced project manager, Establish a clear ‘Implementation Process’. Create a baseline for analysis. Minimise the variables’ (2Europe marketing research official website) Nintendo are aware of their three most successful and import ant markets; Japan, United Kingdom (UK) and United States of America (US). In order to be more successful within central Europe It would be beneficial for Nintendo to incorporate a programme Similar to the one 2Europe offers. Customer Retention part of Customer Lifestyle Research, A customer lifecycle market research survey program could included surveying prospective customers, competitors customers, new customers, loyal customers and previous (lost) customers. Conducting these surveys could possibly make Nintendo aware of why they have lost customers to their competitors. This is important information because in order to stay ahead of your competitors Nintendo must understand what they are doing to entice customers from the same market,Similarly to Polaris, 2Europe recognise the importance of employee loyalty and satisfaction. Ways in which this can be measured is by asking employees for their feedback, Finding out how the employees rate key aspects of the organisation often provides the senior managers with valuable information on how to improve employee satisfaction. Nintendo currently have 3400 employees worldwide and to ignore their input would be counterproductive. With growing evidence to suggest employee satisfaction directly correlates with customer satisfaction it would seem wise for Nintendo to pay attention to this area of research. Anatomy of a product When looking at the anatomy of a product for Nintendo or any other organisation, it important to break the anatomy down into four key sections; core product, tangible product, augmented product and potential product. Nintendo’s current core product is the Wii console. The console on its own is obsolete and without such augmented products such as games and controllers the customers will be distinctly unsatisfied. However, when the console is used in conjunction with these products the core benefit of the product comes to life. As previously stated the Wii is an expensive luxury good and its main purpose is to provide the user(s) with endless interactive fun. The core product is a durable product meaning it will last for years and have multiple uses. Although the Wii is currently retailing at ? 169. 99 it is a relatively low risk product, this is because the customer will have used the product before purchase and Nintendo offers warranties and easily available repairs. With many customers the brand name Nintendo is linked with providing hardwearing quality goods, this is assumed by its millions of loyal customers worldwide. The tangible product is essentially the marketer turning the core product into a real product which embodies the core benefit. In the case of the Nintendo Wii the tangilble product includes product features, quality level and branding and packaging. The features the Wii boasts are Wii sports, a set of interactive games that emulate real sports including golf, boxing and tennis. Quality level can be related to the visual display of the console. The graphics of the gameplay, clear crisp pictures are more likely to encapsulate the user. The augmented product represents add-ons to the existing product. This is very important within the gamer market as successful augmented products can boost the sales of the core product. For example if a videogame is released exclusively on the Nintendo Wii and it brings in lots of revenue, customers who don’t own a Wii console will purchase one just to play this game. The Wii is often sold in packages including games and controllers. Customers are commonly subject to marketing ploys by Nintendo where they will have to buy various augmented products such as memory sticks and rumble packs. Customers are lead to believe these products will intensify the gaming experience. The three previous sections have described the product as it is now where as the potential product describes the product as where it could be in the future. If we look at the Wii when it was first released it was directly aimed at the younger gamer. After Nintendo’s successful market expansion it is now used by people of all generations and genders. This is a result of correct use of product potential when the product was in the early stages. Product mangement (Product life cycle) There are four key stages within the product life cycle and it is important to think of the product’s life within the market. These four stages are introduction, growth, maturity and decline. Introduction, when a product begins its life within a market, sales will be slow and profit will more often than not be negative. The speed in which sales and profit increase is a reflection of how well the product has been promoted and the levels of anticipation created. The marketer’s main aim within the introduction stage is to create wide spread awareness within the selected market it is essential that within the introduction phase the correct promotion is fulfilled because this could prove extremely damaging to sales and profit if the introduction stage is prolonged. Then Growth stage is where the sales begin to increase significantly, this could be because product awareness is spreading rapidly and reputation is building. This is also the stage where profits begin to rise quickly, in many cases this can be due to repeat purchases, but in the case of the Nintendo Wii it is likely to be due to reputation and widespread promotion and awareness. Competitors will often try to combat an organisations product during its growth by releasing a similar product at a cheaper price. This will threaten to flatten the growth curve unless something is done to retaliate. In order to maintain a growth curve the organisation may have to lower prices to compete. When the product reaches its maturity phase it has achieved the optimum sales and profit. This is essentially the stage where repeat and loyal customers have been established. There will be heavy price competition from competitors and the market is generally stable. There will be short run booms due to certain augmented products being released but the product will typically begin its decline hereafter. Once a product has reached its decline it is nearly impossible to stop it. This stage is where the sales and profit slow down rapidly and most people who liked the product have already purchased it. It is of the discretion of the marketer whether they want to milk the product, which means withdrawing support of investment or promotions and try to get as much profit out of it as possible, or regenerate some sales by increasing advertising etc. The Nintendo Wii is in the maturity stage of the product life cycle. The product has been on the market for over two years and after a recent successful regeneration due to releases of Wii fit and fifa 10, the Wii will sit in the maturity stage until subsiding to a decline. New product development ‘A market characterised by dynamically continuous innovation tends to involve new products with a significant degree of innovation’ (Brassington and Pettit 2008 p. 387) an example of a market that is dynamically innovative is the Men’s razor market. Companies such as Gillette, Mach and Braun are always competing for the next best razor. These are continuously innovative companies as roughly every 6 months they seem to release a razor that is different from the previous one. It is however important that these new products still resemble a generic razor. Companies can put themselves at risks of alienating themselves within a market if a product is too distinct or complicated. This type of innovation definitely applies to Nintendo because they are always competing with Playstation and Xbox within the gamer market, The Nintendo Wii has was the most innovative console to date and Nintendo’s competitors are working harder than ever to combat irs success. Discontinuous innovation is by far the hardest and most sought after market to be in. Usually linked with entrepreneurship, companies strive to come up with the next big thing. This type of market requires a whole new learning experience from the customer as they are dealing with something entirely new. Marketers have to make the customers aware of the product and try to explain it before purchase. This is extremely hard to achieve because if the product seems too complicated the company is at risk of losing a large customer base. References Beth Snyder Bulik. Advertising Age. (Midwest region edition). Chicago: May 8, 2006. Vol. 77, Iss. 9; pg. 24, 1 pgs SEAN ONEILL. Kiplingers Personal Finance. 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